JW's Texas Sunset Seasoning — All-Purpose Rub with a Slow-Building Kick

JW's Texas Sunset Seasoning is the all-purpose blend with a slow-building heat, straight from one of East Texas's most celebrated young pits.

Flavor profile: Savory and garlicky up front, with a building kick — black pepper, thyme, and paprika layered with cayenne, sriracha, and jalapeño.

Best on: brisket, chicken, fajitas, burgers, eggs, roasted vegetables, and just about everything.

About the brand: JW's Barbecue out of Jacksonville, Texas is East Texas barbecue done right — pitmaster Jonathan Wilson's joint, recognized on Texas Monthly's 2025 Top 100 BBQ list.

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