Meat Church Holy Cow Rub

Meat Church Holy Cow is the beefy Texas BBQ rub that nods straight at Franklin, Kreuz, Black's, and Smitty's — built for brisket, tri-tip, and steaks.

Flavor profile: Beefy, big, Central Texas-style — "this rub screams Texas."

Best on: brisket, tri-tip, steaks, beef ribs.

About the brand: Meat Church is Matt Pittman's Waxahachie, Texas barbecue empire — competition-tested rubs trusted by pitmasters worldwide.

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